Virtual platform MetaPlayers will roll out 100 virtual idols next year while working on a hybrid competition to attract talents in the music industry as part of its effort to build a new music economy.

In the wake of Facebook rebranding as Meta, the metaverse has defined a new era of online ecosystem and heralded the marketization of ‘Web 3.0’. The transforming market dynamics has now spread to the music industry as MetaPlayers, a music metaverse platform, takes the initiative to connect technology with music.